Generating 4 million Leads in Real Estate – Jeremy Brandt Podcast
Recently the Founder & CEO of 1-800-CashOffer, Fast Home Offer, and WeBuyHouses.com was interviewed by Chris Arnold on the Wholesaling Inc. podcast. Topics included specific marketing techniques to find motivated home sellers, how he’s founded multiple successful real estate companies, survived the market crashes, and generated 4 million motivated home seller leads in the past 20 years. Looking for leads? We can help!
If there’s anyone who knows how to market to motivated home sellers like the back of his hand, it has to be this episode’s brilliant guest. Not convinced? For more than 2 decades now, he has generated a staggering 4 million motivated seller leads!
Jeremy Brandt is a serial entrepreneur, lender, and angel investor. His primary focus is in the founding, funding, and building of companies that leverage marketing and technology to scale quickly in the real estate market.
Jeremy is also the founder and CEO of Fast Home Offer, 1-800-CashOffer, and We Buy Houses. We Buy Houses is one of the most trusted and recognized names in the residential real estate investing space today.
In this episode, Jeremy shared his thoughts and insights on the current marketing trends and gave expert recommendations in terms of areas you should spend your marketing dollars on. Gifted, insightful, and astute, it’s no wonder he’s a regular contributor on FOX News, CNN, FOX Business, and USA Today, among many others!
- Why consistency is key in marketing
- Three possible reasons your marketing strategy is not working
- Marketing channel he loves the most when looking for motivated home sellers
- Reasons pay-per-click (PPC) is more valuable right now
- What he likes about direct mail
- His thoughts on text blasting and ringless voicemails
- Where people can go to find out more about the services they’re offering
You’re listening to wholesaling, Inc, Episode Number 436.
“People early in their marketing career tend to jump around and look for the shiny object in marketing. And the most important thing, whatever channel that you’re going down in marketing is to be consistent, whatever channel you’re doing, give it time, measure it over a significant period of time, certainly make adjustments and cut out marketing channels that that don’t work. But I see people jump between different methods, two weeks here, two weeks there two weeks there, and you’re never going to be able to significantly increase your own lead gen activity if you’re bouncing around constantly.”
This is game changing information guaranteed to raise your real estate wholesaling business with actionable steps you can take immediately to navigate the ins and outs of wholesaling and start making money today. Join us as we put our guests in the hot seat and dive deep to dissect their strategies for success to enable you to duplicate their results.
Chris Arnold 1:10
Hi, I’m your host Chris Arnold and I got a very special guest today someone – Jeremy, I’ve been thinking back, I probably met you had to be maybe 9-10 years ago. I think it was 10 years ago. Yeah, it was like 10 years ago via Entrepreneurs’ Organization, “EO” or YPO. If you guys are familiar with that. And let me tell you why I have Jeremy on today and why you want to plug in and literally pull out a notepad and pen. Jeremy is the person that I go to personally, when I want to understand what the trends are around marketing, what has changed what areas categorically we should be spending money as a company. And Jeremy, I’m gonna let you introduce yourself a little bit on why you have the credibility in my opinion to speak on this more than most people out there that are talking about it right now. So, Jeremy Brandt, welcome to the show. Give us your background and help us understand what you do, really, with your companies and what your involvement in real estate is as a whole, because it’s very different than what most people are used to.
Jeremy Brandt 2:14
Thanks, Chris. And I appreciate the opportunity to come and talk to your audience and share a little bit of my background on some of the stuff that we do. In the late 90s I was a tech guy doing a lot of things with internet startups and then got into house flipping around 2000, 2001. And I really took all my techie background and applied it to the real estate investing business. And that really led to all the companies that I have today. So for about almost 20 years, we’ve been doing lead generation for real estate investors, real estate agents, real estate brokers, specifically around motivated home sellers. So I think over the last almost 20 years, we’ve generated probably 4 or 5 million leads of home sellers that are contacting us to sell their house for cash to an investor under our Fast Home Offer brand that we started back in early 2000s, and then about six or seven years ago, I started a company called WeBuyHouses.com. That, again, is a real estate company centered around the idea of marketing and branding. And so we offer that as a license to real estate investors all over the country. They join our program, we provide a lot of the back end marketing and branding, support TV, radio, billboard, online, all that stuff to help them buy houses. And so really, for the last 20 years, I’ve been in the middle of everyday thinking about how do we generate motivated home seller leads for people in the real estate community. And fortunately, I’ve had the opportunity to be interviewed on lots of national media, Fox News, CNBC, CNN, I was on Larry King Live. And it’s also been great to be able to share some of our expertise in the real estate market and what’s happening with the market at large and especially your audience, Chris.
Chris Arnold 3:53
Yeah, absolutely. So let’s get to the meat of this. And if you’re plugging in, this is what you’re going to walk away with today. That is Jeremy’s opinion on where you should be allocating your marketing dollars within your own business cuz there are a lot of places and a lot of ways to generate motivated seller leads. And so Jeremy is going to walk through what he considers really the four areas based on the current environment, everything that’s happened, even what he was doing and thinking before everything happened, and we’re going to be able to walk away. And you’ll know these are the four areas based on Jeremy’s experience generating millions of leads all across the country on how to allocate your budget. So let’s get to the meat. What are the one of the four areas you’re considering? And even before that hit on the idea that you and I are talking about sticking to the fundamentals, which is important because I think people start to make impulsive decisions and things the game’s completely changed. So let’s go into perspective and then hit on that first marketing channel.
Jeremy Brandt 4:56
Yeah, so think marketing is kind of like running a business. It’s definitely a part of running a business. But if I think you know, you and I joined EO not too long apart from each other, if I think about when I was an early entrepreneur, I jumped around to every idea I was constantly changing direction. As I’ve matured, as a business owner, I really picked some specific lanes stayed in and started to act really consistently. And by doing that, it seemed our business really exploded in growth over the last four or five years. The same to me is true in marketing. People early in their marketing career tend to jump around and look for the shiny object in marketing. And the most important thing, whatever channel that you’re going down and marketing is to be consistent, whatever channel you’re doing, give it time, measure it over a significant period of time, certainly make adjustments and cut out marketing channels that that don’t work. But I see people jump between different methods, you know, two weeks here, two weeks there, two weeks there, and you’re never going to be able to significantly increase your own lead gen activity if you’re bouncing around constantly. So whatever method you choose, I would say overall, think about a commitment to time in that method of marketing, rather than I’m going to try this for two weeks. It didn’t work. I’m gonna go try the next thing.
Chris Arnold 6:07
Yeah, I hope you listening took that to heart because I think what Jeremy is saying is, in my opinion, Jeremy, one of the biggest problems I’ve seen in the real estate industry is people are I use the word bouncers when it comes to marketing, nothing works. They’re constantly bouncing around. They’re not consistent, and they don’t give things enough time. And I love that you’re drilling home this message because if you’re listening, one of the reasons you might be struggling with marketing is because of the three things Jeremy just said, you’re bouncing, you’re not giving enough time and you’re not being consistent. And man, I think you’ve nailed it Jeremy and I will tell you after my years that some of the three biggest lessons I’ve learned personally through some of the pain I’ve gone through by being those three things. So let’s go into the first one where would you tell people to consider allocating their marketing dollars what’s the first channel
Jeremy Brandt 6:56
So you know, the channel that I love the best when it comes to marketing for motivated home sellers really is pay per click advertising. It is pretty expensive these days. It’s a very, very competitive channel. But I think especially during Coronavirus, the cost of pay per click advertising has dropped fairly significantly. There are a lot of real estate investors and even national real estate investing companies that have hunkered down, shut down their advertising, they’re just kind of huddled up waiting to see what’s going to happen. And that creates a lot of opportunity for the smaller entrepreneurs that want to do digital marketing targeting motivated home sellers, because the competition in the marketplace for those ads is less, you know, Google advertising and Microsoft advertising are Pay Per Click channels that are auction based. And so you’re constantly bidding against every other real estate investor in your market for what you’re willing to pay when somebody searches sell my house fast for cash. And so we’ve seen a reduction in the competition, which means a reduction in the price of that type of marketing. The other great thing is that a lot of the really big companies that don’t directly target motivated home sellers and kind of the investment world but do on the edges are the iBuyers. And those have completely shut down operations. So Zillow, Open Door, Offer Pad, a lot of these big companies that were buying thousands and thousands of houses have completely put a pause on that, which creates more opportunity for home sellers to go online, not find them as a solution, but find a real estate investor who will also pay them cash for the house.
Chris Arnold 8:24
Mmm. that’s good. So the two reasons why pay per click or digital marketing, even social media is more valuable now. Number one, the price is down so you can advertise at a less expensive, right. And number two, the big boys are out of the picture right now. So that means that there’s more market share for us. So those are two shifts that would obviously move pay per click up in your mind is something to really focus on although as you said, this is something you were doing pre COVID-19.
Jeremy Brandt 8:55
That’s right. And one of the great things about pay per click advertising that is more difficult to do. with direct mail and very difficult to do with things like television, are being able to very, very quickly respond to market conditions with your ad copy and your landing pages and kind of the message that you have out there. You know, for example, if you go to WeBuyHouses.com right now, we have a giant red banner at the top of the website that says we’re still buying houses under COVID-19. And so all of our marketing is driving people to a website, but they’re getting information that’s relevant to their current situation. It’s not, you know, the same old commercial on TV that’s been running for five years. It’s relevant local information to them. And so we we updated all of our ad copy and Fast Home Offer for our pay per lead business, to include ad copy relative to COVID-19. And people staying at home and you know, what’s still working, because people go looking for a solution. And if you’ve got 10 companies that just say, you know, we’ll buy your house for cash and then a company with ad copy that’s really talking about buying houses in the current environment. That’s much more relevant to that person’s situation and you’re much more likely to get their attention get their click and then get them as a lead into your business if you customize your ad copy, and in digital marketing you can do that in 10 minutes right? You don’t have to print new postcards, you don’t have to cut a new TV spot. You can very quickly iterate through some of those things and test and see what works.
Chris Arnold 10:19
Absolutely. So number one, digital marketing Pay Per Click social media advertisement. Let’s go to number two, where should we consider allocating our marketing dollars? What’s the second channel that you like that you continue to capitalize on?
Jeremy Brandt 10:34
Yeah, so the digital is a no brainer for us the number two channel across all the different markets that we do would be direct mail. You know, a lot of people complain direct mail is dead, but somehow millions and millions of pieces of direct mail are still going out and people are still making a lot of money with it and I tend to still be a huge fan and we do a lot of direct mail still. Part of the reason I love direct mail is much like pay per click advertising or somebody searching for a keyword with direct mail. We have such good information on demographics that you can really dial in the exact type of person that you want to sell a house that you want to market with your marketing that has equity that’s over a certain age, it’s within a certain zip code that’s in a certain economic status that is maybe a couple payments behind. There are literally thousands of things you can do to tease out a direct mail list so that the only people getting your your marketing are the people that it’s the most relevant to. The other great thing about direct mail is that with the advent of really sophisticated digital printers, we were talking about this earlier, you can send 100,000 pieces of direct mail that are 100,000 different versions of that piece of direct mail. So you think about this and and how car dealerships use it. A lot of us have gotten a piece of direct mail from a car dealership saying you know time to upgrade your car and it’s got a picture of your car, the right color, the right model, the right make the right year, and they sent out hundreds of thousands of pieces that were all completely customized and it was almost negligibly. more expensive than sending out the exact same piece to everybody. Because with digital printing, it’s easy to vary that we’ve got one of the companies we work with that if you do a direct mail piece, they can actually place the Google Street View image of the house that you’re sending that piece of direct mail to, on the cover of the postcard. So somebody gets a piece of direct mail, it’s got a picture of their house on the front of it and says, you know, do you want to sell your house, I would use that with caution. It freaks a lot of people out if you drove by, and we’re kind of facing their house. So I’m still a huge, huge fan of direct mail, we send massive amounts of direct mail every month and still find it to be very effective. I would say, with direct mail. The important thing is consistency. The reason a lot of people feel like direct mail doesn’t work is they do one or two campaigns, they don’t get a lot of calls and they just kind of give up and we’ve found you just have to be really consistent with it build a really good list of people that are likely to sell that fit your demographics, and then just continue to hit them every couple of months over and over and over again. And over time. It will really build into a channel that’s very profitable. But if you just do one or two campaigns, you’re better off not doing it.
Chris Arnold 13:04
Yeah. I’m glad that you speak to that, because there’s a lot of debate around direct mail right now, if it’s dead if it’s not dead. I also love the fact that what you said is there isn’t consistency. And so a lot of people I hear saying direct mail doesn’t work. They only drop a couple campaigns and then they stop, and they usually kind of yo yo back and forth, they’ll get a lot of leads, they’ll run over, they’ll work those leads, they’ll stop doing direct mail, the pipeline will dry up, then they’ll pop back over and do and they’re just yo yoing between the two rather than running a consistent direct mail campaign that’s going to generate leads, so full full agreement with that as well. Let’s go to number three, what’s number three, where is the other place we should consider putting our marketing dollars.
Jeremy Brandt 13:50
So I think digital is definitely kind of the number one spot direct mail still huge for us. The third is to me there is still a lot to be done in kind of broadcast media, the large scale broadcast formats of TV, radio billboards, those types of things. I think those are still very effective with some caveats. One is that if you’re spending depending on the size of your market, if you’re spending less than five or $10,000 a month in marketing, those channels are probably not for you. And all of the broadcast marketing channels, again, like direct mail consistency is really important, right? You do a lot of radio, if you run three radio ads, and then don’t do any more radio ads and sit back and wait for the phone to ring it’s just not gonna happen. The key is to be so that the person sees your billboard five times they hear the radio spot six times they see the TV commercials six times, and that starts to imprint in their brain. They start to build trust with your brand because of the repetition and then when they’re ready to sell their house, they give you a call, but if you try to one off broadcast media, it is just not going to work and you’re better off not doing it but I’ve found you can find really, really great deals again, especially now because of COVID-19 a lot of advertisers have pulled back. And so there’s some opportunities to get some really great deals out there. And in the broadcast channels, and I know you know more about broadcast radio than probably anybody in the real estate investing space. So you can talk to that
Chris Arnold 15:11
I agree with you two things I hit on there is you’re right about the frequency. That’s why we encourage anyone that advertises on radio, when they begin on a station, they need to start with 100 ads per month, which is fundamentally five ads per day. But one of the things we’ve found is you can actually get in on some of the smaller stations to kind of get your feet wet to get that what I call revenue ball rolling. So you can go into the bigger stations, and you can actually begin on those stations for $1,000 to $2,000. And as long as you’re hitting 100 ads per month on that, it’s great. And you’re right, what I’ve actually noticed is the media buyers that were able to go in and purchase with dealing with the sales reps and radio, that price has dropped tremendously and people go well, I do slower. there’s not as much people driving from work. There’s not much commuting. And I go, I agree. But that’s potentially going going to last what maybe another month or two as even as I speak today. I know Friday being the day was today, the 30th. in Dallas, they’re already starting to open back up today, right as of the 30th. And people don’t realize we’re locking in those prices for a year. So yes, it’s discounted. Yeah, the lead volume might be a little bit lower for the next 30-60 days. But then there’s another 10 months, Jeremy, well, locked in.
Jeremy Brandt 16:32
Chris, I think that’s such an important point that a lot of people might miss, you know, the story of how Southwest Airlines was so profitable for many, many years when all the other airlines struggling. If you read the story of one of the reasons why that was, it’s because they locked in fuel prices. This is you know, I don’t know 10-15 years ago, they locked in fuel prices at a really low rate and bought out into the future so that when all of these airlines, the fuel prices sky rocketed they’re paying really high fuel prices, Southwest Airlines was still paying a much, much reduced rate and fuel is one of the biggest expenses of an airline. And this is beyond just advertising. I think entrepreneurs should be thinking about it. That’s
Chris Arnold 17:12
great. I know you’re bringing it, bring the principles baby.
Jeremy Brandt 17:14
If you can keep your head on straight and not be scared, and be looking for opportunity, there are probably a ton beyond advertising, but advertising for sure, a ton of opportunities to look around and say, Where can I buy something at a really, really big discount? Because people need the sales right now. And lock in that price for a year, two years, three years, whatever. Where can I pre buy something at a massively reduced rate because the company needs the revenue, the company wants the money. And once things start to come back in a big way, you’re going to be at such an advantaged position compared to other people in the market. In our business, we’ve already been doing this a lot of companies that you work with, you know, offering to prepay for things, buy things in bulk, do things that give them revenue now and they really need it. But a year from now, when everybody’s blowing and going, we’re in this really advantaged situation, because we’re paying less than all the competitors in the marketplace for different services, the thing so I would encourage every entrepreneur to look at everything on their p&l, everything that they buy, and think through Can I make an offer to somebody to prepay or lock in a contract price over time? Because we know things are going to come back to normal, it’s just a matter of time, and prices are going to come back. And what if you can save 50% 75%? Because you really were thoughtful about what you did in the tough times. I think that can really skyrocket a lot of businesses on on their growth rate once we kind of come out of this thing. Yeah.
Chris Arnold 18:42
Well said, Jeremy. Well said I hope everyone understood the principle that Jeremy just threw down and people are going, Hey, there’s a you know, for lack of better term, though, a phrase, there’s blood in the streets. I know that that means there’s opportunity, but people are like, Where is the opportunity and Jeremy just opened up a perspective for you that one of the opportunities is to get in and lock stuff in long term. So man, I like it Jeremy! We’re heating up baby. The wisdoms coming the principals are coming. And I want to confirm one thing. Jeremy reason it’s funny that you’re on this podcast is because I called you last week and I said, Jeremy, I need some confirmation around how I’m advertising in my business. And if you’re listening, you’re like, Okay, well, Jeremy saying this, Chris, where are you at? We have fundamentally four pillars in our business for marketing. Obviously, we hit on which is you we do direct mail. We do digital marketing, and we do mass media, which is radio people go well, what is your fourth, we do JV and co-wholesale. But the three you’ve hit Jeremy are the three that were utilizing. And so when I called you I was like, I need assurance, Jeremy that have things shifted that much, where should I be spending my money? And the thing you said is stick to the fundamentals. Just consider maybe shifting some of that marketing budget around based on what’s at a lower price right now, like mass media, like pay per click those things get those things locked in. So I’m confirming Personally, I’m listening loud and clear to what you’re saying. So I love it. Let’s come down and give the fourth one, what’s the fourth place people should consider putting their marketing dollars?
Jeremy Brandt 20:21
Well, number four can go a lot of different directions because I think you’ve really got these kind of main areas of marketing that you should fully exploit before you start going to some of these other kind of more creative things. Certainly, we’ve seen a lot of activity in some of the email marketing side of things and then text messaging ringless voicemail so these things go
Chris Arnold 20:39
there. What are your thoughts on that topic? RVM text blasting is going to get regulated, are they going to come in and disrupt it? What’s going on here? This is a hot topic breaking down and what?
Jeremy Brandt 20:51
Look, I know a lot of people that are using it and it is been very, very effective for for a lot of people in the real estate industry and it’s working great. In a lot of cases, the struggle I think, is that if you read the letter of the law, most people are operating outside of the letter of the law when it comes to text, message, blast, ringless, voicemail. And a lot of people are trying to do really creative things where, you know, somebody’s in Malaysia and typing in a text message. So that’s not computer generated, you know, all of these things, ultimately, are, I think, going to be really clamped down on. So I would not build a business around ringless, voicemail and bass tags and things like that, because I’m really of the opinion that in the next year or so, a lot of those things, it’s just going to be too dangerous to do them, they’re really going to start locking down on people that are abusing the system. And so we don’t do any of that in our business right now to generate leads. I know a lot of people do it and it’s effective. But I think we’re going to start seeing a lot more cases of people getting popped for doing some of these things that are really abusing it. There’s certainly some people that are operating legally, but I think a lot of people would really be using it, and, you know, works until it doesn’t.
Chris Arnold 22:03
But out of that those three, you would say, hey, put some time and attention and money toward the actual email blasting, that’s different, that’s not going to be potentially get disrupted become illegal. That’s a good place to consider marketing, correct?
Jeremy Brandt 22:18
Email is a fantastic place to consider marketing. And I would say the, you know, the way that we look at email is not necessarily that you’re doing, you know, massive email blast to hundreds of thousands of people saying do you want to sell your house, I know people that do that, you’ve got to weed through a lot, a lot of junk to get to one little kernel of a good lead.
Where I think the real magic in email marketing is and where a lot of investors really drop the ball is the automated follow up marketing for all of the leads that come into their pipeline. So if I think about all the leads that come in, let’s say you’re an investor and you’ve got 20, 30, 50, 100 leads per month that are coming into your system, likely on the first contact, you’re only going to buy a small percentage of those properties. Making sure that everybody else gets dropped into a regular email follow up marketing system, keeps you in front of them and costs you almost nothing.
And what I see, I mean, even investors that are making millions and millions of dollars, one of the mistakes I see that they make is they’ll answer the phone, they’ll talk to the person, they can’t arrive on a price, and they hang up the phone and that person’s gone forever. And that person might end up selling their house to an investor three or six months down the road once they’ve gotten more realistic about what they want to get out of the house, or they listed and didn’t sell. So once you’ve spent all the money in marketing, to capture that home seller’s attention and brought them in the door, you spent the money, you really need a system to keep following up with them forever until they say stop following up. And it is really easy to design some of these systems and there are software packages out there that do everything for you. You just need to plug in the emails that you want to go out in the schedule that you want them to go out.
But much like with direct mail, you know, we’ll get calls from people that got a postcard six months ago, 12 months ago, when they call in and say you know what wasn’t right time then but I saved your postcard and you know, now I’m ready to sell. Well imagine six months later, 12 months later, you got a call off a radio ad, and you drop that person into just your email funnel that’s not spammy. It’s not salesy. It’s just kind of providing value over time. And then 6-12 months from now, they’ve seen your face every two weeks for the last year, and they’re ready to sell, Who They Gonna Call? They’re gonna call Chris because you’ve been in my in my inbox every two weeks and added a lot of value to me. And you just had to set it up once and never again, it just kind of runs. So to me that’s the magic of email marketing.
Chris Arnold 24:30
I want to hit that down because what you’re saying is, you’re not cold email blasting them, you’re actually utilizing email to nurture all of the leads that are coming in from all of your sources. So just like you build a cash buyers list to market your property to those of us listening should be building a long term. Let’s call it follow up email that’s going into every single go into every single seller lead that comes in garlis of the source and is fundamentally incubating them for years to come. Now, that’s valuable, because I don’t hear a lot of people talking about this, because I think when people first heard email, they’re like, oh, blast, blast. And what you’re saying is nurture, nurture, nurture, because those leads at some point will turn around. And I bet let me ask you this question. Not only does that person turn around and buy, I bet at times, you probably potentially give referrals to as well, correct?
Jeremy Brandt 25:26
Absolutely. I mean, the key is, you’re trying to kind of stay top of mind for that consumer, right, just kind of try to stay in their mind so that when they think, sell my house to an investor or sell my house for cash, they don’t go search for a solution. They think, Oh, I know a company. They’ve been sending me emails and telling me you know, how to do repairs on my house and how to think about how to price my house and just providing value. And so you’ll absolutely get referrals and and you’ll get people to come back, you know, months or years later. I think, you know, we spend so much money on marketing. I mean, if you think about doing any kind of marketing, at scale as an investor, it costs in most markets $100, a lead to $1,000, a lead and a lot of areas to generate a true motivated home seller lead in advertising dollars. Do you think about how much money you’ve spent on the front end to get that phone to ring to get that person to fill out a lead form? Doing that email follow up marketing costs almost nothing. I mean, the software packages are $100 a month or less. And I bet if somebody does that consistently, they could increase the number of deals that they do by 10 or 15, 20%, just by implementing that system. So you think about the number of leads that come in and how much money you spend on those leads. And a 10 or 20% bump over the next couple of years, the number of deals you do. How much is that worth in taking the time to set up a follow up system?
Chris Arnold 26:44
Yeah. Which costs as you said, a couple hundred bucks for the actual software and pay a VA $X dollars to just load those in there. Wow, Jeremy brought it today. Let me hit those four digital marketing direct mail. Mass Media being Radio TV, billboards, and email marketing, not blasting. But good follow up on the leads you’re already generating. Now, there’s one last thing I want to hit on for you, Jeremy. And that is in the beginning, you talked about what you do, the way that I see you is your a turn key lead generator provider, you’re someone that comes in and says, Hey, feel free to generate leads in your own company. But this is what I do on a mass scale millions of dollars nationwide, you have a pay per lead program, where you do all the back end marketing and then people can come in and actually just buy leads for a price per lead. Talk a little bit about that. And if someone’s interested, where would they go to find out more?
Jeremy Brandt 27:45
Yeah, I appreciate it, well you said it great. We do national advertising to connect with motivated home sellers that want to sell their house for cash to an investor and we drive them through a funnel system and then connect them with local investors, agents, brokers, that make an offer to buy their house or make an offer to list their house.
And part of the reason that is, in my opinion, a lot better than the Do It Yourself system, you can only be great at so many things in your business, I can only be great at so many things in my business. So what we’re experts at is the marketing side of things. And when you market nationally, you get huge economies of scale that allow you to pay less per lead to generate leads, because you’re doing it at a really broad level. If you buy TV nationally, it’s much less expensive to buy one commercial for the entire nation and buy individual commercials and cities all over the country. And so we have just gotten really, really good at understanding exactly how to connect with motivated home sellers. And exactly how to qualify them to make sure that they’re a good fit for a cash sale.
And then in a completely automated fashion, distribute them out locally to an investor or an agent that’s going to help them and so that business is Fast Home Offer. We’ve had it for 20 years. We’re probably the largest advertiser for motivated home sellers and generator of motivated sellers in the country. 10s of thousands of motivated home sellers. Contact us every year. And so somebody can go to fast home offer calm click on the investor button. And that will connect them to a page with some basic information. And one of our team will follow up with you tell you more about the process. You know, most cases Fast Home Offer is about $1,000 to a couple thousand dollar a month investment. But if you’re serious about buying houses, flipping houses, wholesaling houses, it’s a really great system for investors.
And then the other business that we have is WeBuyHouses.com, which is really a turnkey licensing system for investors. So local offices operate as WeBuyHouses.com, they run their businesse as WeBuyHouses.com, and it’s probably one of the most well known, most trusted, brands on the consumer side for selling your house to an investor. I mean, every one of our guys that goes out to somebody’s house and says, I’m with WeBuyHouses.com, it’s amazing, because that consumer immediately has this feeling of Oh, you guys are the big national company. I’ve heard of you, seen all your signs, now I have this level of trust that you’re not a you know, fly by night guy in his garage that’s coming out to steal my house from me. And so we’ve really been proud of what we’ve done at that brand and building it nationally. And we offer exclusive licenses to people where they can own a territory within WeBuyHouses.com, so that and then Fast Home Offer is the lead gen business. And we work with thousands and thousands investors all over the country.
You and I have known each other for 10 years and done a lot of work together over the years. And so in addition to just kind of talking about our businesses, my encouragement to people is keep going, stay consistent, stay positive, you know, don’t put your head in the sand now’s the time where millions of dollars are made and where massive amounts of opportunity are available. If you just kind of keep in that mindset and think that way. Whether you’re working with us or not, don’t completely shut down your marketing. You don’t want to be have a completely empty pipeline when the real estate market takes off, right, you got to restart the engine. It’ll take you a month or two to get going and you’re going to miss a huge amount of opportunity. And even if you’ve got to reduce your marketing That’s okay, but don’t just turn stuff off and hunker down for two months, because a year from now you’re going to really regret it. And say, Man, I missed out on a huge opportunity in real estate because I was just huddled up and scared. So that’s kind of my advice to people. That’s what we’re doing. We’ve certainly changed a ton about our business and how we operate, all of our employees are working from home. But we’re really operating from amindset of there is huge opportunity right now we need to be thinking about what do we do now, so that as things come out, we’re set up and poised to take advantage of the market changes and what’s happening.
Chris Arnold 31:33
Absolutely. And I love that you answer that question, because people are like, Should I turn on my marketing or keep it on? Or should I turn it off? And I love the analogy, you said, you don’t want to be at a place where you have to restart the engine, and you’ve lost momentum and those of us that stayed in the game, stay consistent, kept marketing when it turns, boom, we’re going to be ahead of everyone because we already have the momentum. We can obviously wrap it up Thank you for that you can go to Fast Home Offer, check out We Buy Houses, I think those are great resources.
And of course on our side, again, Jeremy, you said it of the four you’re looking at you love mass media. And as I said, there’s a window for radio right now, I’ve never seen stations in my nine years of doing this, this negotiable, willing to go to the rates that they are right now as quickly as they are and to lock those rates in for a year. And again, I don’t know how much longer the window is gonna last because when things start getting opening up, I can tell you radio stations are going go well, things are getting better. People are starting to advertise again and some of those deep discounted opportunity rates are going to be gone. So that’s always the deal, right? You sit on the sidelines, you watch and you miss an opportunity. So definitely check us out go to wholesalinginc.com/reiradio, wholesalinginc.com/reiradio, book a call, see if radio is open for your area and take advantage of what Jeremy was talking about being able to pick things up at a discount and lock them in. Jeremy, you are the man, I thank you for your wisdom, your experience, you’re a guy that literally has built a true expertise. So I always say, I have to understand marketing in the context of the 20 things I do in my business. You live in a world where you think about marketing at a level we can’t because that’s what your businesses do. And I love the fact that you bring that expertise, man. So thank you so much for your time. I appreciate it.
Jeremy Brandt 33:30
Thanks, Chris it’s pleasure!